Web content management

Type: Presential

Description:

We believe in the importance of digital communication as a driver of change of the road infrastructures sector. A professional strategy for well developed and applied digital communication will give impetus to economic growth and a considerable improvement as far as your company's reputation is concerned.

Social media WEB SEO KPI Digital communication

26 Sep

10:00 to 14:30

Location: Plaza Pablo Ruiz Picasso 1 28020, Madrid, (Spain)

Type

Module 4 of the Professional Business Networking Course

Duration

4 Hours

Format

Face to face

Language

Spanish

During this four-hour course the participant will receive BASIC notions of:

Corporate websites
Content management systems (CMS)
Search engine optimisation (SEO)
Web analytics

During this training the participant will acquire BASIC skills to:

draft a digital communication plan
design an editorial content calendar
adapt digital information content to different online communication channels
professionally manage corporate social media
analyse social networks with key performance indicators (KPI) and analysis tools