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"…after two months of multidisciplinary work and upon setting as the evaluation deadline 20 September, when we issued our last press note and performed our last communication actions linked with the Eurogeo5 Congress, we conclude that all the actions undertaken (by the itafec communication department) have led to a substantial upgrade of our positioning and therefore of the Digital Identity both of Eurogeo5 and of GS Spain. These actions have been combined with reports, interviews and press notes published in Expresión Económica, Aragon2.com and Madrid2Noticias, recognised by Google News. If we search 10 entries of Congreso Eurogeo5, all of them are a consequence of the actions of communication and positioning included in the report and developed by the itafec team. A method of working that has been proved efficient", these are some of the conclusions of the Communication Plan's Results Report for Eurogeo5

"…additionally, as a result of the communication actions, we have registered a substantial increase of visits to websites www.congresoaridos.com and www.aridos.info, which recovered their usual number of visits once concluded the actions. We also noticed the natural ranking achieved by word chains selected for the promotion and diffusion of the Congress, such as: “congreso aridos 2012”, “congreso nacional aridos”, “ponencias aridos”, “congreso federación aridos”, “retrasmision online caceres”. Equally important is the increase in search terms employed by users to locate the congress, which implies an increase of the digital brand of the recently celebrated aggregates congress". These are just some of the conclusions of the Communication Plan's Results Report for the III National Aggregates Congress.