Facebook

Type: Presential

Description:

We believe in the importance of digital communication as a driver of change of the road infrastructures sector. A professional strategy for well developed and applied digital communication will give impetus to economic growth and a considerable improvement as far as your company's reputation is concerned.

Facebook Social media Events Digital communication

24 Sep

10:00 to 14:30

Location: Plaza Pablo Ruiz Picasso 1 28020, Madrid, ()

Type

Module 3 of the Professional Business Networking Course

Duration

4 Hours

Format

Face to face

Language

Spanish

Facebook is the second most important social communication channel with most active users, essential for any corporative strategy that includes social media.

During this four-hour course the participant will acquire BASIC skills regarding:

Corporate web sites: creation and optimisation
Groups: creation and management
Content management: calendar and programming
Monitoring and follow-up

During this training the participant will acquire BASIC skills to manage a corporative Facebook account, with specific abilities to:

design an editorial content calendar and a Facebook action plan
create a Facebook page and an associated group to issue information and have conversations
create, edit and manage Facebook events
analyse results with key performance indicators (KPI) and Facebook analytics